Our Story

Oxbridge Educational & Cultural Experience

Our Story

Oxbridge Educational & Cultural Experience

Oxbridge Educational & Cultural Experiences

Founded by alumni of the University of Cambridge and the University of Oxford, We Are Cambridge is a UK-based travel and education company specialising in premium Chinese-language tours and academic experiences in Cambridge, Oxford, and London. We design experiences that combine real university insight with smooth logistics, so Chinese-speaking visitors can understand the city, not just see it.


Our team includes highly educated Cambridge and Oxford guides, tour managers, and education consultants. We operate one-day and multi-day itineraries across the UK, including punting on the River Cam in Cambridge, Oxford college visits, and curated London cultural highlights. We also run private and small-group tours, with clear meeting points and a reliable booking process.


Our two brands:
We Are Cambridge: boutique UK cultural travel experiences, designed around storytelling and heritage routes in Cambridge, Oxford, and London.
LinqBridge Group: education and digital innovation, focused on AI-supported learning and cross-cultural development for global education, at scale and sustainably.

Beyond tourism, we collaborate with university societies, international schools, and trusted partners to deliver UK educational programmes, weekend activities in Cambridge and Oxford, and cross-cultural exchange experiences. We also support families through study abroad consultation for the UK, UK university application guidance, and CV and personal statement review, helping students understand British education clearly and make confident decisions.


All programmes are designed and delivered by teams with first-hand Cambridge and Oxford academic experience, ensuring accurate information, practical advice, and culturally clear communication. From short-term academic visits in the UK to long-term UK education planning, we support families looking for trusted UK education pathways and meaningful cultural experiences.

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VisionVision
To build a trusted global brand that elevates cultural travel and education in the UK through practical, human-centred AI. We begin with Chinese-language tours and academic experiences across Cambridge, Oxford, and London, designed to feel clear, premium, and culturally fluent. We aim to set a new standard for experiences that combine local authenticity with excellent delivery, so visitors gain real understanding, not just photos. By working with communities, schools, and partners, we help create long-term value that is shared across travellers, local organisations, and the people who host these experiences.
VisionMission
To move beyond one-size-fits-all itineraries by designing intelligent, personalised travel and learning experiences that integrate culture, technology, and community. We use AI-supported planning to improve clarity, pacing, and logistics, and we rely on expert guides and storytelling to bring the places to life in a way Chinese-speaking guests can genuinely follow. Our tours include iconic UK experiences such as punting on the River Cam, Oxford college visits, and curated London cultural highlights, delivered with reliable operations and clear booking. Alongside travel, we collaborate with societies, international schools, and organisations to deliver UK educational programmes, cultural exchange, and academic support that help families and students make confident decisions about British education.
Our Team & Structure
Our Team & Structure
We Are Cambridge operates through two key divisions:
Cultural Travel Division
(We Are Cambridge): We design and operate premium Chinese-language tours and cultural experiences across Cambridge, Oxford, and London, centred on accurate storytelling, smooth logistics, and iconic highlights such as punting on the River Cam and Cambridge college routes.
Education Division
Education Division (LinqBridge Group): We develop UK academic programmes, global learning experiences, and international talent development, supporting students and families through study pathways, skills development, and cross-cultural education initiatives.

We Are Cambridge operates through two core divisions that support our travel and education work across Cambridge, Oxford, and London. Our team brings together Cambridge and Oxford alumni, current and former university members, and experienced professionals in tourism operations, education consulting, and content production. This structure allows us to deliver Chinese-language tours in Cambridge, Oxford academic visits, and London cultural itineraries with consistent quality, reliable logistics, and culturally clear communication.


Each team member contributes a distinct mix of academic credibility, international experience, and practical delivery skills. From route design and guest support to guide training and on-the-ground operations, we focus on creating premium UK travel experiences for Chinese-speaking visitors and UK educational programmes that feel accurate, organised, and genuinely insightful. Together, we combine expert knowledge with modern systems so families, students, and travellers can book with confidence and experience the UK in a way that is both meaningful and easy to understand.

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Cultural Travel Division (We Are Cambridge)

Led by current students and graduates from the University of Cambridge, the University of Oxford, Imperial College London, UCL, and the University of Edinburgh, we deliver bilingual guided tours in the UK for families, schools, and premium travellers. Our routes include Cambridge city tours, Oxford college visits, and curated itineraries across London, York, Bath, Manchester, Liverpool, Belfast, and Edinburgh.

Guided Tours
We provide bilingual campus tours and private city walking tours designed for Chinese-speaking guests who want context, not just landmarks. Popular highlights include Cambridge colleges, the historic centre, and iconic UK cultural routes.
Ticket Reservations
We arrange UK attraction tickets and reservations for over 100 cultural sites, including Buckingham Palace, Stonehenge, King’s College Cambridge, the Beatles Story Museum (Liverpool), and select Scottish experiences such as Loch Ness cruises.
Activity Bookings
We curate premium activities in the UK, from horse riding, polo, and wine tasting to unique cultural experiences such as private dinners, local introductions, and selected visits to research parks and cultural centres (subject to availability and access policies).
Comprehensive Services
To support complex itineraries, we offer airport transfers in the UK, private chauffeur services, hotel and restaurant bookings, translation support, train and flight reservations, and corporate travel planning for delegations and business groups.
Education Division (LinqBridge Group)

Guided by the principle “outcomes define value, and learning goes beyond travel,” the Education Division at We Are Cambridge designs bespoke UK study tours, overseas educational programmes, and international talent development for students and families. Our focus is practical: structured learning, credible academic input, and measurable results, not just sightseeing.

High-End Overseas Study Tours
Our programmes are supported by experienced advisors, including G5 university advisors and UK education specialists. We deliver end-to-end study tours from consultation and itinerary design to on-program support, with clear learning objectives and defined outcomes. Each programme combines academic access with cultural experience, including UK university seminars, industry visits, and outcome-based deliverables such as recommendation letters, internship certificates, or academic credits (subject to availability).
Global Talent Development
We support students through the full development journey, from academic assessment, UK admissions planning, and personal statement strategy to career guidance and skills development. By blending academic insight with real-world industry exploration, our programmes help students close skill gaps, build confidence, and develop global communication and critical thinking. The goal is to move students from “seeing the world” to building the capabilities needed to study, work, and thrive internationally.

Technology & Innovation
Technology & Innovation
At We Are Cambridge, technology is built into how we deliver experiences, not added on top. Using real booking and service data from 200,000+ travellers, we have developed AI-powered itinerary planning that helps create personalised routes based on group interests, budget, pace, and travel style across Cambridge, Oxford, and London.
Our AI smart assistant for UK travel supports guests in real time with weather updates, transport coordination, safety reminders, and route optimisation, helping tours run smoothly from pre-arrival planning to the final stop. By combining intelligent systems with expert human guides, we make cultural travel and educational programmes more consistent, more reliable, and easier to understand.

Technology & Innovation
Case Study: LinqBridge AI and Finance Business Delegation

Trusted for our professionalism. Chosen for our innovation.


In March 2025, We Are Cambridge delivered the LinqBridge AI and Finance Business Delegation in London in collaboration with a leading Chinese entrepreneur network. The delegation brought together 20+ founders and CEOs for an immersive study programme focused on how AI is reshaping global finance, investment thinking, and the wider economic landscape.


Programme Modules:

Technology & Innovation
Site visits to Microsoft Cambridge AI Lab, BMW Oxford Smart Factory, and TusHoldings European Biopharma R&D Center.
Financial Insights
Private workshops with London Stock Exchange experts and a long-established UK wealth management family office.
Cultural Experiences
Curated cultural access including Rothschild Estate wine tasting and a royal heritage experience at Windsor Castle.
Academic Exchange
Sessions with professors from Oxford Saïd Business School, Cambridge Judge Business School, and the London School of Economics (LSE).
Explore Oxford and Cambridge with expert student-led guides. Limited spots, book now.

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