Our Story

Oxbridge Educational & Cultural Experience

Our Story

Oxbridge Educational & Cultural Experience

Oxbridge Educational & Cultural Experience

Founded by alumni of Cambridge and Oxford, WeAreCAMBRIDGE was born in the heart of academic excellence and creative innovation. Rooted in knowledge and inspired by culture, the company has evolved into a cross-disciplinary global platform that integrates cultural exchange, travel experiences, technology innovation, and educational development.


At its core, WeAreCAMBRIDGE unites the heritage of British academia with the dynamism of modern entrepreneurship. Through the fusion of AI-driven technology and human-centered storytelling, we create new forms of cultural, educational, and travel experiences that resonate across generations and continents.


Our two flagship brands reflect this dual spirit:

“1209” inherits the timeless legacy of British culture, curating high-quality storytelling and boutique travel experiences across the UK.
“LinqBridge Group” focuses on digital empowerment and educational innovation, pioneering AI-driven learning and cross-cultural development.
We Are Cambridge is a UK-based travel and education company specializing in premium Chinese-language tours and academic experiences across Cambridge, Oxford, and London. With our own fleet of modern coaches and a team of highly educated guides and consultants from Cambridge and Oxford Universities, we design and operate one-day and multi-day itineraries across the UK, including punting on the River Cam, Oxford college visits, and London cultural highlights. Beyond tourism, we collaborate with university societies, international schools, and government organizations to deliver enriching educational programs and weekend activities. Backed by strong academic expertise, We Are Cambridge also offers study abroad consultation, university application guidance, and CV review services, helping students and families gain deeper insight into British education and achieve their academic goals.
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VisionVision
To drive the transformation of culture, tourism, and education through the power of AI, building a global brand that defines the next generation of cultural experience. We aim to set a new gold standard for localized empowerment, encouraging inclusive participation where communities and businesses co-create and share mutual benefits.
VisionMission
To move beyond traditional “one-size-fits-all” models by creating intelligent, personalized experiences that integrate culture, technology, and community. We are driven by a philosophy of connection: culture as the soul, community as the bond, and technology as the tool — combining these elements to meet the complex and diverse needs of modern audiences while achieving meaningful, multi-dimensional value for all.
Our Team & Structure
Our Team & Structure

WeAreCAMBRIDGE operates through two key divisions:

Cultural Travel Division
home to the “1209” brand, specializing in cultural storytelling and premium travel design.
Education Division
the core of “LinqBridge Group,” focusing on academic innovation, global learning programs, and international talent development.

Our team brings together professionals and scholars from Cambridge, Oxford, and other leading universities. Each member contributes a unique blend of academic expertise, global insight, and creative vision — working together to redefine how the world experiences culture and learning.

Cultural Travel Division
Guided Tours
Led by current students from Cambridge, Oxford, Imperial College London, UCL, and the University of Edinburgh, we provide bilingual campus tours and in-depth city tours across the UK — including London, York, Bath, Manchester, Liverpool, Belfast, and Edinburgh.
Ticket Reservations
Access to over 100 British cultural landmarks, from Buckingham Palace and Stonehenge to Cambridge King’s College, the Beatles Museum, and Loch Ness cruises.
Activity Bookings
Offering experiences such as horse riding, polo, paragliding, diving, wine tasting, Nobel laureate dinners, mayoral meetings, and visits to research parks and cultural centers.
Comprehensive Services
Including airport transfers, private chauffeurs, hotel and restaurant bookings, translation support, train and flight reservations, and corporate travel solutions.
Education Division

Guided by the principle “Let outcomes define value; let learning go beyond travel,” the Education Division at WeAreCAMBRIDGE designs bespoke overseas study tours and international talent development programs.


High-End Overseas Study Tours
Led by over 200 G5 university advisors, our full-time team provides comprehensive service from first consultation to post-program reflection.

Each program integrates elite resources — Nobel laureate dinners, mayoral discussions, industry visits, and cultural exploration — with tangible outcomes such as recommendation letters, internship certificates, and academic credits.
Global Talent Development
Focusing on the full development journey — from academic assessment and admissions planning to career guidance — we help students overcome uncertainty and skill gaps.

Our programs blend academic experience with industry exploration, encouraging students to think critically, embrace global perspectives, and evolve from “seeing the world” to “becoming part of it.”

Technology & Innovation
Technology & Innovation
At WeAreCAMBRIDGE, technology is not an accessory — it is our foundation. Using real behavioral data from over 200,000 travelers, we have developed AI-powered systems capable of creating personalized itineraries based on each group’s interests, budget, and preferences.
Our AI Smart Assistant enhances every journey with real-time support: weather alerts, transport coordination, safety reminders, and route optimization — ensuring a seamless, worry-free experience from start to finish. Through innovation, we are redefining how technology empowers culture, education, and travel — making every experience both intelligent and human.

Technology & Innovation
Case Study

Trusted for our professionalism. Chosen for our innovation.

In March 2025, WeAreCAMBRIDGE successfully executed the LinqBridge AI & Finance Business Delegation in London — an exclusive collaboration with one of China’s top entrepreneur networks. Over 20 founders and CEOs joined this immersive study tour designed to help business leaders understand AI’s impact on global finance and the evolving economic landscape.


The program featured four core modules:

Technology & Innovation
site visits to Microsoft Cambridge AI Lab, BMW Oxford Smart Factory, and TusHoldings European Biopharma R&D Center.
Financial Insights
private workshops with London Stock Exchange experts and a century-old British wealth management family office.
Cultural Experiences
Rothschild Estate wine tasting and a royal culture exploration at Windsor Castle.
Academic Exchange
lectures by professors from Oxford Saïd Business School, Cambridge Judge Business School, and the London School of Economics.
Ready to explore Oxford and Cambridge with us? Limited spots available book now!

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