Vurchoo Cambridge & We Are Cambridge

Discover One of Cambridge’s Most Unique Shopping Experiences

We Are Cambridge is proud to partner with Vurchoo, an award-winning Cambridge jewellery and gifting brand located on the famous King’s Parade, directly opposite King’s College Chapel. For visitors exploring Cambridge, Vurchoo offers a refreshing alternative to traditional souvenirs. From handcrafted jewellery and meaningful gifts to exclusive Cambridge-inspired collections, every item tells a story and creates a lasting reminder of your visit. Whether you have just enjoyed a Cambridge punting tour, explored the University of Cambridge, or are simply looking for a unique gift to take home, Vurchoo is one of the most distinctive shopping destinations in Cambridge. Visitors booking through We Are Cambridge can also enjoy an exclusive 10% discount both online and in-store.

Cambridge punting tours along the Cambridge College Backs

Exclusive We Are Cambridge Benefits

Guests booking with We Are Cambridge can enjoy:

10% Off Jewellery & Gifts
10% Off Jewellery & Gifts
Enjoy an exclusive 10% discount on handcrafted jewellery, accessories, and unique gifts when you visit Vurchoo through We Are Cambridge.
Opposite King’s College Chapel
Opposite King’s College Chapel
Conveniently located on King’s Parade, directly opposite the iconic King’s College Chapel in the heart of Cambridge.
Authentic Cambridge Souvenirs
Authentic Cambridge Souvenirs
Discover distinctive Cambridge-inspired jewellery, gifts, and keepsakes that make the perfect reminder of your visit.
Award-Winning British Brand
Award-Winning British Brand
Shop beautifully crafted collections from an award-winning British brand celebrated for creativity, craftsmanship, and storytelling.

Cambridge Jewellery With A Story

Unlike traditional jewellery brands, every Vurchoo collection begins with a child’s drawing or story from somewhere in the world.


The Vurchoo design team transforms these ideas into beautiful contemporary jewellery, creating pieces that are both meaningful and unique.

Popular collections include:

  • Sterling silver jewellery

  • 18ct gold vermeil jewellery

  • Semi-precious gemstone collections

  • Nature-inspired jewellery

  • Contemporary gifting pieces


Every purchase also helps support children’s education projects, making each piece a gift with a purpose.

Cambridge walking tour with local guide

Unique Cambridge Gifts & Souvenirs

Vurchoo offers a carefully curated collection of gifts inspired by Cambridge, its history and its culture.

Visitors can discover:

  • Cambridge-inspired jewellery

  • Artist prints and greeting cards

  • Locally designed gifts

  • Exclusive Cambridge collections

  • Unique products unavailable elsewhere

Unlike mass-produced souvenirs, these collections are designed to reflect the creativity, heritage and character of Cambridge itself. For many visitors, Vurchoo has become one of the best places to buy gifts in Cambridge.

Dining at The Fellows House Cambridge

Why Visitors Love Vurchoo

Founded in Cambridge over a decade ago, Vurchoo has grown into a respected British jewellery and gifting brand stocked in more than 150 locations across the UK and internationally. The brand has been featured on national television, stocked by prestigious institutions and recognised for its innovative approach to jewellery design and social impact. What makes Vurchoo different is its ability to combine beautiful craftsmanship with meaningful storytelling.


Visitors often choose Vurchoo because they are looking for:

  • An authentic British brand

  • Exclusive Cambridge gifts

  • Original jewellery designs

  • Meaningful presents with a story

  • A unique Cambridge shopping experience

The flagship store on King’s Parade has become a popular stop for visitors exploring King’s College Chapel, the University of Cambridge and Cambridge city centre.

The Perfect Cambridge Day

Morning
Morning
Enjoy a Cambridge punting tour along the River Cam and discover the famous College Backs.
Afternoon
Afternoon
Explore King’s College Chapel, Trinity College and Cambridge city centre.
Late Afternoon
Late Afternoon
Visit Vurchoo on King’s Parade and discover one of Cambridge’s most unique jewellery and gift collections.
Evening
Evening
Take home a meaningful reminder of your Cambridge experience.
Visit Vurchoo Cambridge
Discover one of Cambridge’s most unique shopping destinations and enjoy 10% off jewellery, gifts and exclusive Cambridge collections with Vurchoo.