We Are Cambridge Company Updates
We Are Cambridge Company Updates
Afternoon tea has become one of the fastest-growing experiences among visitors to Cambridge, with tourists increasingly combining traditional tea stops with walking tours and punting on the River Cam.
Local cafés, historic tea rooms, and riverside venues have all reported growing demand during weekends and holiday periods, especially from international visitors looking for a more traditional English experience.
Tourism operators say many visitors are now choosing slower-paced itineraries rather than rushing between attractions.
Many first-time visitors begin their day exploring Cambridge University and the historic city centre before stopping for tea in the afternoon.
Our shared Cambridge walking tours remain one of the most popular ways for visitors to discover the city’s colleges, hidden lanes, and university traditions before relaxing later in the day.
Visitors looking for more flexibility continue to choose our private Cambridge walking tours, which allow for a slower pace and personalised routes.
Afternoon punting tours remain especially popular during spring and summer months, when visitors combine river experiences with cafés and riverside dining afterwards.
Our shared Cambridge punting tours offer visitors a relaxed and social way to experience the famous College Backs and River Cam.
Meanwhile, our private Cambridge punting tours continue to attract couples and families looking for quieter and more exclusive experiences on the water.
Tourism businesses say the popularity of afternoon tea reflects a wider shift towards slower and more experience-focused travel in Cambridge.
Rather than attempting to visit every college in a single day, many visitors are now prioritising atmosphere, relaxation, and flexible schedules.
And in Cambridge, that slower pace naturally fits the city.
